Do you accept MOVIEPASS?

Yes!  MoviePass works just like a credit card to us.  Please be sure you have checked in on the App on your phone before you approach the box office and before presenting your MoviePass card.  Remember that you must check-on on the App within 100 yards of the theater and within 30 minutes of purchasing your ticket. We know that the App works best when you search by theater and then select your movie from choices at the Grail.  Remember that "Checking-In" on your App does not reserve your ticket - it still needs to be purchased from the box office.

Why don't you answer your phone?

Our theater and staff are pretty small so we don't have someone answering the phones.  We do receive a message when a voicemail message is left and we will return your call.  Our recording tells the daily schedule and gives information about special events and parking, and if you leave a message for us be sure to give us your name and phone number so we can return your call.  We are usually pretty fast if you need us, and we're fast with email responses too.  Email us at with any questions or needs.

Can I bring in Food?

We do not allow outside food or drink into the theaters.  We offer all types of non-alcoholic beverages along with local beer, wine, and Noble cider on tap.  We also offer yummy theater concessions and local snack items to choose from. 
We appreciate your support of our concessions stand which helps us bring a wide variety of movies to Asheville.  It also supports the local businesses whose products we sell.

Where should we park?

Like all businesses in downtown Asheville, parking can be an issue, but we do have some nearby options. 
_Street parking up and down French Broad is Free for 2 hours before 6PM Monday through Saturday, and it is Free at all other times.
_Currently, you can park in our lot behind the building - off of South Ann street.  The signs say parking only for 45 South French Broad, and that is our building.  There are stairs on the South side of the building leading up to the front of the building.
_The United Way Parking Lot across the street has converted to PAID parking After 5:00 Weekdays and All Weekend.  We appreciate the generosity of the United Way to offer our customers free parking for the last 2 years, and we are grateful to have such a close and convenient pay lot.
_There are several city lots within a few blocks.

Here is a LINK to maps and directions.

Do you sell out often? Should I buy tickets in advance?

We do sell out for some special shows or popular times for big new releases (Opening night at 7PM for Wonder Woman) but, you are usually able to get a ticket if you arrive about 15 or 20 minutes early.  Most of the time pre-purchasing tickets for a regularly scheduled show during the week or matinee is not necessary.  You are always welcome to buy your tickets early online or at our box office to save yourself the online fee.   Because we offer the ability to purchase tickets ahead online and at the box office, we can not reserve seats by name alone or sell tickets over the phone.  Tickets must be purchased to ensure a seat.